21 October 2026

Discover Georgian Fashion at IERI Store

Tbilisi has become increasingly known for its creative scene, and fashion is an important part of it. For visitors interested in shopping in Tbilisi, the city offers much more than international brands and traditional souvenirs. Georgian designers have developed a strong and diverse fashion identity, with local labels working across womenswear, tailoring, accessories, footwear, jewellery and traditional craftsmanship. One of the easiest places to discover this range is IERI Store, a multi-brand concept store located at Wine Factory N1 in Vera, Tbilisi. IERI brings together established and emerging Georgian designers, independent brands, accessories, jewellery and selected international projects in one curated space. For travellers who want to understand Georgian fashion without visiting many separate boutiques and studios, IERI offers a useful introduction to the local design scene.

Georgian Fashion in One Place

Georgia's fashion industry has received growing international attention over the past decade. Some Georgian designers have established international careers and appear on the schedules of major fashion weeks, while others continue to design and produce primarily in Tbilisi. What makes Georgian fashion particularly interesting is its variety.

There is no single Georgian aesthetic.

Some designers focus on precise tailoring and minimalism. Others work with bold silhouettes, colour, leather, unusual pattern cutting or experimental construction. Some explore traditional Georgian clothing and craftsmanship directly, while others create contemporary collections with little visible reference to heritage.

IERI brings many of these different approaches together.

The store's selection has included names such as Aleksandre Akhalkatsishvili, Situationist, David Koma, Keburia, Ingorokva, Tatuna, Lado Bokuchava, Samoseli Pirveli and Le Mocassin Zippé, alongside other Georgian designers and creative projects.

Aleksandre Akhalkatsishvili

Aleksandre Akhalkatsishvili is a Georgian designer known for a contemporary approach to minimalism, tailoring and proportion.

A graduate of the Tbilisi State Academy of Arts, he launched his independent label after working as head designer at Georgian fashion house MATÉRIEL.

The brand describes its design philosophy as deconstructive minimalism, with collections often built around clean lines, strong silhouettes, tailoring and vegan leather.

For visitors looking for contemporary Georgian clothing that can easily become part of an international wardrobe, Akhalkatsishvili is an important name to know.

Jackets, trousers, dresses and structured separates are particularly representative of the brand's aesthetic.

Situationist

Founded in Tbilisi in 2016, Situationist is led by designer Irakli Rusadze.

The brand places a strong emphasis on craftsmanship, local production and garment construction. Its collections are produced in-house in Tbilisi, and the company describes each garment as the result of individual atelier work rather than mass production.

Situationist is particularly known for tailoring, leatherwork, layered silhouettes and a contemporary interpretation of Georgian identity.

The brand has also explored references to traditional Georgian clothing. Vogue, for example, has written about Rusadze's reinterpretation of the chokha and the way historical Georgian elements have appeared in a contemporary context within his collections.

For travellers interested in the more conceptual and fashion-forward side of Georgian design, Situationist is one of the key local labels to discover.

David Koma

David Koma was born in Tbilisi and later built his career in London.

After studying at Central Saint Martins, he launched his own label and became known internationally for sculptural, body-conscious womenswear and highly structured evening silhouettes.

His work is often associated with strong femininity, precise construction and a combination of softness and structure.

Although David Koma is now an international fashion brand, his Georgian background remains an important part of his story and occasionally appears directly in his work.

For visitors searching for internationally recognised Georgian designers, David Koma is one of the most established names.

Keburia

Keburia, founded by George Keburia, is a womenswear and accessories label designed and made in Tbilisi.

The brand combines sculptural shapes, playful proportions, tailoring and accessories with a clear interest in modern femininity.

Keburia describes its collections as a mix of masculine elements and feminine elegance, with voluminous lines, minimal design and experimentation with shapes, fabrics and tailoring.

The designer has also gained international recognition through projects connected with Vogue Talents and presentations in Milan and Paris.

Many people first encountered the brand through its distinctive sunglasses, but Keburia's ready-to-wear collections extend well beyond accessories and include dresses, tailoring, outerwear, skirts and knitwear.

Ingorokva

Designed by Tamuna Ingorokva, Ingorokva is one of the longer-established names in contemporary Georgian womenswear.

The brand is known for modern silhouettes, minimalism, strong tailoring and a restrained colour palette.

According to the brand, its collections are inspired by contemporary culture and the hidden aesthetics of everyday life, with particular attention to lines, geometry and monochrome dressing.

Ingorokva also places emphasis on hand production and limited quantities. Garments are created in the brand's Georgian atelier, with a focus on craftsmanship and reduced overproduction.

Silk, leather, tailoring, dresses, trousers and jumpsuits have all become recurring parts of the brand's visual language.

For visitors looking for refined Georgian fashion with a relatively timeless character, Ingorokva is a particularly relevant label.

Tatuna

TATUNA was founded by Georgian designer Tatuna Nikolaishvili in Tbilisi in 2008.

The designer studied Leather and Accessories at the Tbilisi State Academy of Arts and has since developed a recognisable approach to womenswear based on pattern cutting, geometry, unusual forms and feminine silhouettes.

One of the most distinctive characteristics of TATUNA is the construction of the garments.

The designer remains directly involved in sketching, drawing and pattern cutting, while the pieces are handmade in the brand's Tbilisi workshop.

For this reason, many TATUNA pieces reveal more of their character when worn than when viewed simply on a hanger.

The brand is a good example of the importance of construction and craftsmanship within Georgian fashion.

Lado Bokuchava

Founded in 2017, Lado Bokuchava represents a more experimental side of contemporary Georgian fashion.

The brand combines classic and urban influences with futuristic details, strong colour, complex pattern construction and multifunctional elements.

Pattern development plays an important role in the designer's process, and many garments include detachable or adjustable details.

The collections can move between tailoring, sportswear-inspired elements and more conceptual pieces, often using colour as an important part of the overall composition.

For visitors who are interested in younger Georgian labels and less conventional silhouettes, Lado Bokuchava is a name worth discovering.

Samoseli Pirveli

Samoseli Pirveli occupies a different place within Georgian fashion.

Rather than starting from contemporary international fashion and occasionally introducing historical references, the brand works directly with Georgian traditional clothing.

Its collections include garments and accessories connected to traditional Georgian dress, including the chokha, one of Georgia's best-known historical garments.

Vogue has previously highlighted Samoseli Pirveli as a destination in Tbilisi for traditional Georgian clothing, including chokhas and embroidered footwear.

For international visitors, this offers an opportunity to understand Georgian fashion from another perspective: not only through contemporary designers, but also through the forms, techniques and clothing traditions that have influenced the country's visual identity.

Le Mocassin Zippé

Le Mocassin Zippé is a Georgian footwear brand founded by accessories designer Ketevane Maissaia.

Maissaia grew up in Tbilisi, studied fashion in Paris and gained experience working in leather goods and accessories for international fashion houses including Hermès, Maison Margiela, Bottega Veneta and Loewe.

The brand is built around the reinterpretation of the classic moccasin.

Its signature detail is an oversized zipper, which transforms a familiar shoe shape into something immediately recognisable.

Each pair is handmade in a small atelier in Tbilisi, using traditional local shoemaking knowledge and quality leathers.

For travellers looking for a Georgian-designed object that is practical, contemporary and made locally, Le Mocassin Zippé is an especially interesting example.

Jewellery, Accessories and Smaller Georgian Brands

Georgian fashion is not limited to clothing.

The local creative scene also includes jewellery designers, footwear brands, accessories labels and small independent projects.

For travellers, these categories can be particularly interesting because they offer an accessible way to take home something connected to Georgian design without necessarily purchasing an entire outfit.

A piece of contemporary jewellery, a pair of locally made shoes or a small accessory can represent Georgian design just as strongly as a garment.

IERI regularly includes these categories within its selection alongside ready-to-wear.

Contemporary Heritage at IERI

IERI describes its philosophy through the idea of Contemporary Heritage.

The concept reflects the relationship between Georgia's cultural past and its creative present.

Heritage can appear literally, through traditional clothing and craftsmanship, but it can also be expressed much more subtly: through materials, production techniques, local manufacturing, collaborations and the cultural background of a designer.

For this reason, IERI does not present Georgian design as one aesthetic.

Instead, the store brings together different generations and different interpretations of what Georgian fashion can be today.

Shopping for Georgian Designers in Tbilisi

Visitors looking for Georgian fashion in Tbilisi can explore individual designers' boutiques, ateliers and independent stores across the city.

A multi-brand concept store offers a different experience.

At IERI, several Georgian designers can be discovered in one visit, making it easier to compare different aesthetics, try different brands and understand the range of the local fashion scene.

The selection changes with each season, so the brands and pieces available in store may vary.

That element of discovery is part of the experience.

Visit IERI Store in Tbilisi

IERI STORE

Wine Factory N1
1 Vasil Petriashvili Street
Tbilisi, Georgia

IERI is located in the Vera neighbourhood, inside Wine Factory N1, an area known for restaurants, wine bars and independent creative businesses.

For visitors looking for Georgian designers, local fashion brands, contemporary Georgian clothing, accessories, jewellery or design in Tbilisi, IERI offers a broad introduction to the country's creative scene in one place.