Website launch – IERI STORE
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Georgian designers, everyone is talking about, are just one click away

IERI team launched an online store with worldwide delivery in march 2020, and a flagship store in Tbilisi in may 2019. Since then, IERI team successfully operates both of them, completed three pop-up projects in Tbilisi, and hosted not one event in the flagship store. 

We represent more than 35 designers who are initially from Georgia or who have found their inspiration here: Aleksandre Akhalkatsishvili, Aleksander Siradekian, Anouki, Chubika, Crosty, Dalood, Eshvi, Five To Ten, Keburia, Idee fixe, Ingorokva, J.Kim, Kayo, Lalo Cardigans, Le Chic Radical, Liya, Tbilisi, Muzaradi, Prenom, Reckless, Rosebud, Sidonia Nun, Situationist, Sofio Gongli, Tamra, Tatuna, Tiko Paksa, Tutu/Cosmonaut, Thenaunes, Zarqua Collection, 0711. London-based David Koma and Tata Naka joined in Fall-Winter 2019/20 season and are presented at the IERI store exclusively in Georgia. IERI store also presents several Georgian beauty brands such as Kash Kash and Senself self-care products and Kaveuli perfumes, as well as Khevsurian jackets inspired by Georgian traditional clothes handcarfted by Samoseli Pirveli Atelier, a collection of antique carpets, home decor objects, books, and other Georgia-inspired gifts. 

Other than online-store, runs a special section called “IERI moodboard”. This is an online media platform promoting Georgian fashion industry. Our readers and customers get a chance to meet the designers and have access to behind the scenes stories of the presented designers. Our stylists are working on the best looks and inspirational shootings.

About IERI store

IERI store is a multifunctional concept store representing more than 35 Georgian brands and artists. Our flagship store opened in May 2019 on the second floor of a historical Wine Factory N1 at Vasil Petriashvili street, built in 1896 in the Vera district. 

The store's name can’t be translated from Georgian to English in just one word. IERI — means look, appearance, image, outfit, and attitude. We were the first to bring the edutainment concept to Tbilisi — a store, a gallery, a coffee spot, a wine bar, a place to meet, and a place to be for events, lectures and exhibitions. 

Anka Tsitsishvili, a well-known fashion expert, is a creative director and a buyer of the IERI store. Sofia Guguberidze, an international expert in luxury business management, is a project director.  

The main aim of the IERI store is to change the stereotypical perception of the country and to develop the fashion retail industry. We are the first concept store to gather all Georgian brands in one unique space and to create a concept based on the country's identity and heritage. A space more accurately to be named an “inspiration spot” rather than just a concept store.

For any inquiries, please, contact Liza Eliava —
Communication and PR Junior Manager of IERI store
+995 599 221510
Instagram: @ieri_store