Georgian Fashion Background

There was a period when almost every international article about Georgian fashion began with the same words: Demna, underground clubs and post-Soviet Tbilisi. It wasn't entirely wrong. It just wasn't the whole story. Spend a little longer with Georgian fashion and it becomes clear that there is no single Georgian aesthetic. Some designers obsess over tailoring. Others are interested in sex and the body. Some look directly into the country's historical wardrobe. Others barely reference Georgia visually, yet somehow still feel unmistakably connected to Tbilisi. That contradiction is what makes the scene interesting. For anyone coming to Tbilisi and wanting to shop Georgian fashion, these are some of the names worth knowing first.