Tales of the Silk - Ieri x Volvo

The partnership between Volvo and IERI store is rooted in the concept of "Contemporary Heritage, " aligning perfectly with their shared values. As creative director Anka Tsitsishvili aptly puts it, it's a magical match. Together with Georgian artists, Volvo and IERI ventured into the world of Artificial Intelligence to craft a captivating visual concept titled "Tales of the Silk Road." In this artistic endeavor, we skillfully reimagine familiar elements of Georgian heritage through a fairy tale-like lens. The result is a series of artworks that infuse a sense of surrealism and kindle fresh emotions, inviting viewers to embark on a unique journey.