CHUBIKA ON A LOCKDOWN

A huge crisis, the fashion industry faced because of Covid-19, turned into the biggest creative survival reality show we all became a part of. And let’s face it. Some creative forces made the most of their self-isolation. Virus turned humanity into creators. Some found peace in painting, some — in challenges and some turned into photographers. In given circumstances DIY photoshoots are an important source of inspiration. Do you remember that of Steven Meisel? We joined together with Nino Chubinishvili aka Chubika to create this lock-down-photoshoot with some cool local artists and creators. They posed in Chubika jewellery pieces and also answered some quick fire questions.

answered some quick fire questionsThe brand Chubika joined IERI in January with an 8 piece jewelry collection. For the launch of the collection our store turned into a museum for a night where Chubika’s famous sculpture and some sketches were presented.

NATALIE BERIDZE

Composer

Date when you got your Chubika’s piece (if you remember)

I always loved Chubika!

What do you like about Chubikas works? 

Her pieces are an entrenched part of her soul: which, to me, is nonconformist, unconventional and unconditionally true to herself!

NIKA MACHAIDZE

Musician, Artist etc.:)

Date when you got your Chubika’s piece (if you remember)

I always had something from CHUBIKA… But I don’t remember the exact date when I got this particular piece.

What do you like about Chubikas works? 

Chubika’s works can always leave a beautiful imprint with the little help of it! on something! (or someone:) depends on the situation)

LIKA CHKUASELI

Art consultant

Date when you got your Chubika’s piece

It was Joy by CHUBIKA collection, year 2007

A special moment when you wore Chubika’s piece

I have worn the pieces by Chubika at the art events I often attend. For the museum exhibitions or gallery openings, Art Basel, Art Basel Hong Kong, Frieze London/NY/LA, etc.— they always catch attention and people always express their admiration.

ANKA TSITSISHVILI

Creative director of IERI STORE

Date when you got your Chubika’s piece

First thing by Chubika is this art object in the pic. It was 2019

Some special story about Chubika’s piece?

Still remember Chubika’s sculpture show “White Angels” in Batumi, in 2007

KETI TOLORAIA

Interior and Product designer, Rooms Studio Founder

Some special story about Chubika’s piece?

She is one of a kind and a true artist. Her objects are conceptual pieces. Wearing it makes me very special and it gives you huge energy and power.

NATA JANBERIDZE

Interior designer

Date when you got your Chubika’s piece?

May 25, 2020. I bought it online from the IERI Store. The bracelet was a gift for my Mother’s birthday, it made her really happy!

What do you like about Chubikas works?

I love her unique and strong yet poetic approach (or character)

GIORGI ZAGARELI

Musician

When and how did you get the piece?

Spring, 2016. I know some Chubika’s pieces from my wife Liza, who wears them all the time, so they are always and everywhere with us!

SOFIA TCHKONIA

Founder of Mercedes-Benz Fashion Week Tbilisi and Art & Culture Center Tbilisi

Date when you got your Chubika’s piece (if you remember)

First piece I had was a beautiful coat in the beginning of 2000’s

What do you like about Chubikas works?

Uniqueness, one of a kind artist’s work, feeling that you are wearing the piece of art.

When and how did you get the piece?

It was a present from my friend, the coat.

LIKA EVGENIDZE

TV Host

Date when you got your Chubika’s piece (if you remember)

I got this piece on my birthday 20.11.2019

When and how did you get the piece?

It was a very special birthday gift from Eka Japaridze. This bracelet is one of my favorite jewellery pieces.

NINO NOZADZE

Interior designer

Nino just couldn’t describe her love and admiration with words.

Project team:
All jewellery by Chubika

Creative directors of the project:
Nino Chubinishvili (@chubikaofficial)
and Anka Tsitsishvili (@ankatsitsishvili) (@ieri_store)


Producer:
Elene Buachidze (@elenebuachidze_)

Editor:
Salome Jakeli (@salomejakeli)

Art director:
Vika Tok (@iamvikatok) 

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