An Ode to Sisterhood – IERI STORE
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AN ODE TO sisterhood

The beauty of sisterhood shines in our shared adventures, the moments of personal growth, and the unbreakable bonds of support. We laugh together, cry together, and grow together.

Those moments when you look at your sister and wanna be like her, trying to copy her style, stealing her clothes, and fighting after, but in the end laughing out loud.

Sisters, the masters of compromise – a dance of give and take that forms the heart of our supportive community.

Sisterhood is also about embracing our true selves and chasing our dreams fearlessly. It's a sacred space where vulnerability is celebrated, where asking for help is met with open arms, and where support flows freely.

A realization dawns that you'll never tread this path alone, as long as you have sisters. There's strength in the certainty that someone will always have your back, unwavering through thick and thin

The sisters

In the heart of Georgia, there exists a sisterly trio—meet the characters of the IERI family values project: Ana, Keti and Gvantsa Chikovani. Their remarkable bond has grown stronger over time, just like their individual and unique personalities, each with their own exceptional taste and style.

From the very beginning, these sisters were inseparable. They playfully referred to each other as "tkup," a Georgian term for twins. Their childhood was filled with board games like Monopoly, artistic endeavors, and a local game called “namiokobana”, where words turned into mysteries. They were known for their mischievous pranks, reminiscent of "Home Alone," leaving water and foam surprises. They even dabbled in early filmmaking with a trusty VHS video camera.

As they grew, their hobbies evolved. Keti, with a photographer's eye, captures the essence of life through her lens. Gvantsa, the creative powerhouse, ventures into videography, weaving mesmerizing montages. Ana, the wanderer, delves into travel, immersing herself in research for every journey. Their shared passion for documenting life extended to photographing each other and exploring galleries and museums.

Their styles are as unique as their personalities. Ana, the epitome of timeless elegance, adores bags, scarves, shoes, and jackets. Keti has an undeniable passion for shoes, boasting an enviable collection. Gvantsa gravitates toward jackets and hats, mirroring her artistic spirit. Each sister has mastered the art of looking effortlessly chic.

Their style philosophy is encapsulated by the Georgian term "ყოველდღიურობა," meaning everydayness. For these sisters, comfort and confidence are the keystones when curating their ensembles. They master the art of looking impeccably stylish while radiating an aura of confidence.

A delightful quirk lies in Keti's penchant for borrowing her sisters' rings not once, but three times, ultimately leading to their disappearance. Gvantsa, the daring fashionista, occasionally sneaks into Keti's closet, determined to don her clothes before Keti's return. Meanwhile Anna is being and behaving like the eldest sister, so she treasures her own clothes and jewelry.

The journey of Chikovani sisters is a beautiful tale of style, creativity, and exploration, reminding us of the enduring bonds of sisterhood, elegantly captured in their everyday lives.

Special project by IERI: family values

Pouch skirt
Pouch skirt
Pouch skirt
Pouch skirt
Pouch skirt
Pouch skirt
Pouch skirt
Pouch skirt

Pouch skirt

₾1,175.00
Bale longsleeve
Bale longsleeve
Bale longsleeve
Bale longsleeve
Bale longsleeve
Bale longsleeve
Bale longsleeve
Bale longsleeve

Bale longsleeve

₾735.00
Brown longsleeve
Brown longsleeve
Brown longsleeve
Brown longsleeve
Brown longsleeve
Brown longsleeve

Brown longsleeve

₾1,150.00
Cutline Polo
Cutline Polo
Cutline Polo
Cutline Polo
Cutline Polo
Cutline Polo
Cutline Polo
Cutline Polo

Cutline Polo

₾515.00

Team:

Heroes: @annchikovani @gvancachikovani @kvati

Photography: Nata Sopromadze

Photography assistant: Irakli Metreveli

Producer: Liza Eliava

Art Direction: Viktoriya Tokareva, Anel Abenova

Set design: Inga Smirnova

Stylist: Sabina Vitter

Make up and hair: Aizhana Kulchukova

Videographer: Yulya Litinska

Text: Anel Abenova