10 things to know about Aleksander Siradekian
Get to know Aleksander Siradekian, the founder of the Aleksander Siradekian shoe brand, now available at IERI store.
Alik, as friends call him, was born and raised in Tbilisi and after the collapse of the Soviet Union moved to Moscow. However, he studied at the Tbilisi State Academy of Arts.
Aleksander says that his shoes are not for special occasions — they are for your everyday life, because life itself is a special occasion.
His first project was Fresh Art, a couture brand dressing celebrities. Aleksander was making shoes collections and did overall styling for the project together with his two partners.
Among Fresh Art clients there were a singer Marilyn Manson and his wife then Dita von Teese.
Brand Aleksander Siradekian was established in 2013 and first shown in Paris on TRANOI fashion trade exhibition.
Alik did three collections of shoes in collaboration with London-based designer of Georgian origin David Koma.
Adriana Lima posted a picture of AS shoes on her instagram asking, who the designer was. Since then Lima has been a devoted client of the brand.
Aleksander’s muse has always been his wife Liza, a singer and a socialite. The couple has two lovely daughters Emmanuelle and Vivienne.
In partnership with A1Tuning company Alik created interiors for Mercedes-Benz V-Vip luxury car.
The iconic pieces of the brands are pumps with tender fringe called IZO bow and shoes collection with flags called “World without boarders”, which the designer had launched just before the pandemic broke out.
New Year Cocktail of Aleksander Siradekian at IERI STORE
Photos by George Kardava, Anna Lataria